Established in 2014, and headquartered in Beijing, Lemeng Interactive has focused on proprietary technology to drive its mobile advertising service. Lemeng Interactive provides customer-tailored mobile advertising services based on big data technology and is certified as a high-tech enterprise. Lemeng Interactive possesses a proprietary DSP programmatic advertising platform to centralize and aggregate advertisement slot purchasing in various media forms from multiple sources. Lemeng Interactive is able to provide customized full-service solutions to help companies carry out precise marketing plan. Lemeng Interactive is committed to providing customers with accurate and efficient integrated marketing promotion services in the field of mobile advertising through accurate control of products and channels while improving the advertising conversion rate and accuracy of advertising. A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who “convert” (for example, by clicking on an advertisement), dividing it by the overall size of the audience and converting that figure into a percentage.
We have developed advanced interactive advertising campaigns to connect consumers with advertisements that satisfy the needs of our advertiser clients through interactive activities while providing rewards by third-party suppliers to the users such as free mobile plan, data top up and virtual goods to further increase the depth of user engagement and the effectiveness of product advertising.
Through big data integration and multi-dimensional in-depth analysis, our operation team has formed customer product portraits and channel user portraits, forming hundreds of label dimensions including user model, system, operator, network, population attributes, hobbies, location-based services (“LBS”), time, region and keyword orientation. Through the mainstream media flow and media resources (information flow, news information, video media and search engine), combined with the advertising market flow, around the industry of mainstream advertisers such as finance, e-commerce, games, e-sports, the channels in the flow pool are graded, and the formed advertisements are released through the optimal channel.
Lemeng Interactive launched its online platform supported by self-owned intellectual property in 2015. In 2017, Lemeng Interactive became a professional cloud service provider of targeted advertising business based on big data technology and is committed to becoming a leading data technology company.
Lemeng Interactive provides big data marketing service to its customers through communications on their needs to help them find and obtain users. Lemeng Interactive focuses on providing service in the following four areas:
1. App Advertising Support: Helping customers promote their own apps on the internet or mobile devices;
2. Bank Advertising Support: Helping banks to promote their credit cards and financial products to users;
3. Telecom Advertising Support: Helping telecom operators such as China Mobile, China Unicom and China Telecom promote their apps and package promotions;
4. Game Advertising Support: Helping mobile game developers target gamers;
Baohua Feng
Chief Executive Officer and Chairman of Board of Directors
Baohua Feng serves as our Chief Executive Officer and Chairman of our Board of Directors. Mr. Feng founded Beijing Lemeng Interactive Technology Co., Ltd in September, 2014. From May 2012 to August 2014 Mr. Feng served as the General Manager of Beijing Fenghua Herui Technology Co., Ltd. Between November 2010 to April 2012, Mr. Feng also served as the General Manager of Beijing Xinrui Heyuan Technology Co., Ltd. Mr. Feng served as the Technical Director at Xiamen Minxun from September 2008 to November 2010. From April 2005 to August 2007, Mr. Feng served as the Manager at DXN Wireless Software. Mr. Feng, served as the Technical Director at Beijing Jinjifeng Technology Co., Ltd between September 2003 and March 2005. Mr. Feng holds a Bachelor’s degree with a major in Communications Engineering from Beijing Institute of Technology. We have appointed Mr. Feng as director because of his extensive 16 years of experience in operations and development of advertising technology, big data development, and finance technology products.
Bing Han
Director
Bing Han has served as our Director since June 2020. Since January 2010, Ms. Han has been serving as the Executive Director of Unicom Huajian Network Co. Ltd. From October 2008 to December 2009, Ms. Han served as Associate in the Operations Department with China International Capital Corporation Limited. Between 2007 and October 2008, Ms. Han served as an Associate with IBD with China International Capital Corporation Limited. Ms. Han holds a Master of Economics from University of Alberta and a Bachelor of Economics from University of British Columbia. We believe Ms. Han is well qualified to serve on our Board of Directors because of her extensive experience in telecommunications industry and big data sector.
Wei Wang
Director
Wei Wang has been our director since Mr. Wang served as the Executive Director and Manager of Beijing Chunxin Changying Investment Management Co., Ltd. Mr. Wang holds a Master of Electrical Engineering from Tsinghua University in Beijing, Bachelor of Economics from National School of Development Peking University in Beijing, and Bachelor of Electrical Engineering from Tsinghua University in Beijing. We believe Mr. Wang is well qualified to serve on our Board of Directors because of his extensive knowledge in electrical engineering.
Zongfang Bi
Chief Financial Officer
Zongfang Bi has served as our Chief Financial Officer since 2015. Mr. Bi has experience in a previously Nasdaq listed company (CCIH) and is familiar with financial listing requirements with over seventeen years of experience in finance and accounting. From 2013 to 2015, he served as the Chief Financial Officer at Beijing Le Cheng Lianchuang Network Technology Co. Ltd. Mr. Bi served as Financial Manager at Blue I.T. Technologies Co. Ltd from 2007 to 2013. Between 2004 and 2007, Mr. Bi served as an accountant in Beijing Kunde Accounting Firm Co. Ltd. Mr. Bi attended Capital University of Economics and Business in Beijing, China for its accounting program.
Lu Sun
Independent Director
Ms. Sun has over fifteen years of experience in accounting and financing. Since April 2019, Ms. Sun has been serving as a partner at Airui Management Consulting Co. Limited, mainly providing accounting and compliance advisory service for listed companies. Ms. Sun served as the Chief Financial Officer at China Nationwide Internet Financial Service Limited from December 2015 to April 2019. Between 2006 to 2015, Ms. Sun served as the Secretary of Board of Directors and Accounting Manager at Shineco, Inc., a Nasdaq listed company (SISI). She holds a Bachelor Degree from Tian Jin University of Commerce and a Master’s Degree from the University of International Business and Economics. We believe Ms. Sun is well qualified to serve on our Board of Directors and in the audit committee because of her extensive experience in finance and accounting along with her in-depth knowledge of finance operation and internal control of listed companies.
Zhuo Wang
Independent Director
Mr. Wang currently serves as a Director of Mingzhu Logistics Holdings Limited, a Nasdaq listed company (YGMZ). Mr. Wang has over ten years of experience in investment and management. Since June 2018, he has been the Marketing Manager of Springview Enterprises Private Limited, a Singapore construction design and building supply company. Since May 2017, Mr. Wang has also been serving as the Managing Director of China International Holdings, and its Hong Kong based subsidiaries; China International Securities Limited, a securities firm, overseeing the firm’s brokerage services, business operations and performance; and China International Corporate Management Limited, a consulting firm that provides a range of business solutions to small and medium size companies in Asia. Since April 2016, Mr. Wang has been serving as the Head of Finance and Operations of Shines International Limited, a management consultancy firm in Singapore specializing in education. From October 2012 to June 2018, Mr. Wang served as Head of Finance and Marketing of GGL Enterprises Pte. Ltd., a Singapore based firm that provides building external and interior designs, main contractor services and material supplies for major renovation and building works. In addition, Mr. Wang served as director in the board of various companies, including Belvedere Ventures Pte Ltd, a real estate development and construction company, Sandhurst Global Pte Ltd., a security personnel staffing and systems company, and several holding companies. Mr. Wang holds a Bachelor of Science in Business Management from Babson College in Boston, Massachusetts. We believe Mr. Wang is well qualified to serve on our Board of Directors because of his extensive experience in investment and management.
Mikaël Charette
Independent Director
Mr. Charette served as Vice Chairman and Director of the Canadian Chamber of Commerce in Shanghai where he represented the interest of the Canadian business community from April 2019 to April 2021. Since April 2019, he has also been serving as the Vice President of Fung & Yu CPA Ltd., a Hong Kong based accounting firm serving clients in Greater China and overseas. Since May 2006, Mr. Charette has been serving as the President of Well Asia Group, an asset holding and managing company that provides immigration and real estate services to high-net-worth individuals. For the periods from February 2005 to May 2006 and from January 2009 to December 2016, he served as a partner of Harvey Law Group where he built a successful immigration practice for high-net-worth individuals and represented clients in cross-border transactions and advised on market entry issues in China and other Asian countries. Mr. Charette serves as directors in the board of various companies, including Mingzhu Logistics Holdings Limited, a Nasdaq listed company (YGMZ), the Canada-China Business Council, the HK-Canada Business Association, the Institute Innovation Gatineau. Mr. Charette holds a Master of Law degree from City University of Hong Kong and a Juris Doctor degree from University of Victoria in Victoria, Canada. We believe Mr. Charette is well qualified to serve on our Board of Directors because of his extensive experience with legal matters in relation to cross-border transactions.
Kang Zhao
Independent Director
Mr. Zhao has been serving as an Associate Professor with tenure in the Department of Management Science at the University of Iowa and Tippie Research Fellow since 2018. Mr. Zhao has published more than 60 papers internationally, in renowned journals and conferences. Since 2020, Mr. Zhao has been serving as the Associate Editor for Decision Support Systems (DDS), Electronic Commerce Research and Applications (ECRA) and Information Technology and Management. Since 2018, Mr. Kang has also been serving as the Editor of the Journal of the Society for Information Science and Technology (JASIST). From 2012 and 2018, Mr. Zhao served as an Assistant Professor with tenure-track in the Department of Business Analytics at Tippie College of Business, holding joint appointment with Informatics at the University of Iowa. Between 2014 to 2016, Mr. Zhao served as Chairman of the Artificial Intelligence Branch of the Society for Operations Research and Management Science (INFORMS). Mr. Zhao’s scientific research have been reported by international media platforms, including BBC, Forbes, Washington Post, Yahoo News, MIT Technology Review, USA Today, International Financial Times, South China Morning Post, etc. Mr. Zhao holds a Ph.D. in Information Sciences and Technology from The Pennsylvania State University, a Master of Science in Computer Science from Eastern Michigan University and Bachelor of Engineering with Honor in Electrical Engineering from Beijing Institute of Technology. We believe Mr. Zhao is well qualified to serve on our Board of Directors because of his extensive experience in the industry of our company.
(1)Committee member
(2)Committee chair
(3)Audit committee financial expert
Compensation Committee Charter | Download | 2020-02-22 |
Nominating and Corporate Governance Committee Charter | Download | 2020-02-22 |
Audit Committee Charter | Download | 2020-02-22 |
Code of Business Conduct and Ethics | Download | 2020-02-22 |